Remember the 1990s and 2000s, long before the rise of Netflix culture in India. People fond of films used to want a lot more than 'action, action, musical, family' films. This special need of such audience was fulfilled to some extent in 'Late Night Shows or Morning Show'. The country was dominated by single-screen theatres then and there used to be a mischievous smile on the front lips from the mention of 'Morning Shows'. Elite people called them 'adult' while older people called 'filthy films'. A lot of things about these films were common. For example, the beauty of their posters used to enhance the female character of low-cost clothes. A large circle was printed on the poster and a legal message - for adults only. Like the warning printed on the cigarette packet, it was also meaningless. Murid of these films used to gather in some special 'Badnam' single theatres. In school uniforms, students tied handkerchiefs to the mouth, middle-aged to elderly, all used to sneak into the theatre to get a seat in front. When sitting on a hidden seat, the light of the ticket checker flashlight feels like an enemy and the whistles used to normalize the heartbeat as soon as the film started.

Today is the era of 'Alt Balaji'. 'Filthy' films are now being called 'erotic content'. There are more than one OTT platform, through which they are easily available from TV, computer to smartphone screen. Social acceptance is already much higher, so the content of different age groups on the same OTT is being seen separately from the drawing-room of the house to the bedroom. However, among the well-known names like Netflix, Amazon Prime and Alt Balaji, some unknown OTT platforms and apps have also made rapid progress in the past few times. Fliz Movies, Hotshot Digital Entertainments, 8 Shots, M Prime, Guptup, Kuku, Pheno Movies, Cinema Dosti to name a few. There is a lot of 'desi' erotic content on these platforms. See the hallmark of the films and the names of the 'web series' on them - Maya, Bhabhi Garam, Dirty Stories, Lovely Girl, Love in Lockdown, Husband Wife and She, Open Marriage…. Names can nostalgic you once.

Millions of users and paid subscriptions

These OTT platforms are providing adult content from websites to mobile apps. Talking about smartphones, the downloads of their apps on Android and iOS range from a few thousand to millions. For example, Fliz Movies and Kuku App have been downloaded by more than 1 million users on Android. At the same time, Hot Shot Digital Entertainment, Pheno and Cinema Dosti are using 1 lakh to 5 lakh users on Android. It is not that you will be able to see these content just by downloading the entire app. After login on the website or application, you will have to pay a fair amount. There is an option to take a monthly to early subscription package. There are plans ranging from Rs 300 to Rs 3399. There is also a facility to watch 'live shows' on some apps.

The large audience of Indian soft porn!

There is an acceptable definition of adult fat in India. Such films are released with an 'A' certificate on the silver screen. Currently such content is very easily available on OTT platforms, which are full of frontal nudeness or sex scenes. However, most of these are foreign films or series. In the recent past, some Indian films or series have also entered this category, but these names are only. Experts believe that even though everything is available on the Internet today, a section of the audience was probably missing that 'desi' erotic content served in a special genre in single theatres in the 90s. Multiplexes led to the end of single theatres and the increasing piracy limited the existence of such materials. Perhaps now the right way to bring this indigenous erotic content to the target audience in this era of technological revolution has been invented again. At least this explains the success of these OTT platforms. Some media reports have also stated that the demand for such erotic content has increased manifold in lockdown.

What is Indian soft porn?

To understand this, we have to once again turn to the era of single theatres and adult films running there. Filming of scenes of private moments in these films was influenced by pornography but they were shown in a limited way. In such films, bathing scenes of actresses in the bathroom or river are common. Ghost ghosts often attacked these actresses under similar circumstances. Bhabhi used to be the focal point of men's fattiness in these films. At the same time, to meet the demand of the audience, some bytes were filmed separately in these films, which also contained scenes of frontal nudity. These bytes were shown between films. At the same time, in the case of legal surveillance, these scenes were disappeared from the middle of the movies, like horns from the head of a buffalo. It is from these films that a style of Indian soft pour developed, whose glimpses are also seen in erotic content currently being served on these OTT platforms. Bathing of female characters and 'dissatisfied' sisters have regained their old status in their plot.

Strong promotion from social media but precaution

The entire army of 'Dare to Bare' generation is working to make a mark in these films and alleged web series. These artists are seen very easily in bold scenes. Interestingly, these films and web series are promoted vigorously on Facebook, Twitter, YouTube and Instagram. However, when you see the teaser and trailer uploaded here, you hardly realize what kind of material is being offered in these films. When we look at the actual content of these platforms, another version will be seen. It is clear that to avoid surveillance, caution is taken during their promotion on big forums. At the same time, working in such films is no longer a matter of shame or embarrassment for the budding actresses. They are seen on social media from the audience and videos of their introductions are also uploaded. Some of its hallmarks are below.

Why OTT content hit porn websites?

However, in the meantime, a new crisis has arisen in front of the people who make and work in these films. These erotic content has made its place on porn websites. They are being uploaded on porn websites in the name of 'Indian Web Series', which has a number of viewers. Obviously, the people who produce these content are suffering a big financial loss. At the same time, due to this business running out of proper monitoring, now the artists working in these web series have started showing side effects. A racket that allegedly made a pornographic film was recently revealed in Indore, Madhya Pradesh. It is alleged that a model of Indore was sexually harassed by the pretext of launching in the web series. According to the victim, on the pretext of getting the work done in the web series, he shot some bold scenes. It was told that it will be released on the OTT platform after sorting, but the opposite happened. The victim says that the entire video has been uploaded on the porn website.

What is the expert saying

Cyber ​​expert Pawan Duggal believes that due to monitoring and legal flaws, OTT platforms serving these erotic content have gained momentum. The Information Technology Act, which came in the year 2000, has some provisions related to pornographic content and pornography, but legal agencies often remain indifferent about taking action under them. As such, there are no concrete and clear legal provisions to fully control these OTT platforms. The government has not yet brought the necessary laws to control them. Pawan Duggal says that it is very important to amend the IT Act of India. The legal amendment is a complex process, in such a way these OTT platforms can be controlled by bringing the ordinance. According to Duggal, in this age of the internet, every person is in the role of a content creator, in such a way censorship is not possible. Like our films, TV and print medium, controlling OTT platforms is the need of the hour. The responsibility of these OTT platforms will also have to be decided.

"Article inspired from Aaj Tak report"